Story & Inspiration

Our Story Begins with a Love for New Zealand. Inspired by Everyday Kiwi Life.

Our journey started with a simple idea — to celebrate what makes New Zealand truly special. The words we say, the things we treasure, the humour we share — all those little bits of Kiwi culture that make us smile.

From “Sweet as” to “She’ll be right,” our posters and products bring these classic sayings and symbols to life through bold, nostalgic design. Each piece is created to spark memories, laughter, and a sense of pride in being Kiwi — whether you’re living here in Aotearoa or abroad and missing home.

We believe art should feel personal — something that connects you to your roots and reminds you where you belong. That’s the heart behind every design we make.

Our inspiration comes from the beauty that surrounds us — from beaches and bush walks to the backyard BBQ. We celebrate the iconic sights and sounds of New Zealand: the buzzy bee toy, the silver fern, the pavlova at Christmas, and the friendly wave on a country road.

These aren’t just images — they’re stories. They remind us of simpler times, of laughter shared with family and friends, and of the laid-back lifestyle that makes New Zealand home.

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